Boozelator® hits Ireland

Posted by | June 15, 2015 | Blog | No Comments
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By @SimonCocking, we’re getting more and more requests to be featured in the Thursday Business Showcase. So we decided, rather than wait until June to read about some of the great new businesses, we will run some on a Wednesday too. Keep sending them in, and we will try to feature as many as possible. Here is a great piece on another exciting new Irish company, Breathalyzer.

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We caught up with John Crean @blowmeireland, founder of an interesting new Irish company, New Age Vending 

Describe the company, the elevator pitch

While in America travelling a few years ago, I noticed breathalyser machines in bars. I used them for a bit of fun with the guys I was with and found them really interesting. So I said I would have a look into them when I get home and why Ireland of all places, has never heard of them. And so New Age Vending began.

Ireland has a strong drinking culture, yet does every person know their own body’s capabilities on how they handle alcohol? Everybody s different, from a 6.6ft tall rugby player to an average skinny person, how would they differ with a pint of beer? Or Glass of wine? Now people would be able to educate themselves without having to blow into a Garda roadside breathalyser.

New Age Vending is a new vending machine company that only deals with and sources the most unique vending machines for the bar and nightclub markets.

Our current product is a  wall mounted Boozelator® breathalyser machine that a customer can insert €2, a disposable straw becomes available and they insert it into the hole, instructions pop up on the 10’ Lcd screen and after they blow, results show up on screen, in different warnings, applicable to the Blood Alcohol Level %. A warning comes on screen informing the user that they should never drink and drive, and to order a taxi home.

We remain the owners of the machines and we share a margin of profit with the bar owner. We prefer to remain the owners of the machines rather than sell them, due to the sensitive nature of the product. The machines need to be regularly calibrated with special equipment (every 600 blows) and if one bar owner never calibrated the machine and gave wrong results, it would damage the reputation of every other machine. We pride ourselves in keeping every machine fine tuned and as accurate as any garda roadside testers. Our machines are accurate to 0.0005% result due to its Platinum Fuel Cell sensor, the same technology used by the police and other law enforcements.

Copyright 2015 – Irish Tech News

View the full story here: http://irishtechnews.net/ITN3/thursday-business-showcase-breathalzyer/